Sign up for our
FREE e - Newsletter!


What We Do

Deliver Consistent Results. We are trained and certified experts to provide Managed Internet Marketing Solutions to help you take your online business to the next level. We concentrate on your Return on Investment in using the Internet

Paid Search Marketing

Paid Search Marketing (PPC) is the best way to find new customers is to make sure they can find you when they are ready to purchase your product or service.

  • Would it be nice for your ad to appear when customers are searching for you?
  • Would it be nice to know that someone visited your website?
  • Would it be nice to have a real chance to lower your cost of acquiring a new customer?

Yellow Pages. The #1 consumer directory in the country used to be the place. Yellow pages were the resource for finding a vendor.  And essentially every business was listed in the Yellow Pages at one time or another.  

But everything wasn’t rosy. With Yellow Pages, like all display advertising, it’s very difficult to connect the dots from ad to sale. How many businesses knew if anybody even saw their ad in the Yellow Pages?

Good news! Today there is a way to know when somebody sees your ad and it's called... 

PAID SEARCH MARKETING aka Pay Per CLICK (PPC)
 

In paid search marketing (PPC), businesses purchase keywords used to find their  products or services. When prospects enter keywords, like “used car” or “mortgage broker,” relevant search ads appear. You are advertising when and where prospects are at the critical point of their buying cycle.
  

Why Use Paid Search Marketing (PPC)?

Powerful
After email, searching is the second most popular use of the Internet. Using search engines people research, compare, find, and buy the products and services they want; a web presence has become essential for many businesses.

Cost-effective
Paid Search Marketing (PPC) has become incredibly popular because it is results-driven. You only pay your bid amount if a customer actually clicks your ad. You don’t pay anything to be displayed on the page.  

Measurable
With simple tools, paid search marketing can have extremely measurable results. You can track how many people came to your website, how long they stayed, what pages they looked at, and even whether they made any purchases, dialed your phone number or completed a form. You can quickly measure the leads generated by search using customized special offer  advertising, as well as how many of those leads you’ve converted to customers as a result of your online efforts.

Relevant
A well-written search ad can be very attractive to consumers looking to find information quickly. 60% of prospects will click a link that is on the first page of search results rather than continue to a second or third page. Pay Per Click (PPC) advertising puts your business up front, where people can see it.

Consumers will often use a search engine to identify and compare product and service options before making a decision.  Search advertising gives you the opportunity to present consumers with advertisements based on what they’re looking to buy. A well written copy encourages them to click your ad instead of unpaid search results, which are often less relevant.

Why WSI?
We make PPC advertising easier for you. We have the knowledge and technology to work with all of the major search engines, select keyword phrases, optimize your bids, and much more. We help you attract leads and ultimately customers....at an affordable price.

Allow our Google and Yahoo trained professional staff to setup and manage your complete campaign. We handle it all:

  • Keyword phrase research - Discover and develop hundreds or thousands of keyword phrases for you
  • Competitor analysis - Learn what your competitors are doing!
  • Website review - Find out what a visitor will think about your site...and fix it right away if necessary!
  • Landing page creation - Don't land on your Home Page - create a focused page directly related to your advertising!
  • Conversion tracking and Analytics - What's happening on your site?  We'll find out!
  • Web Analytics Reporting - Monthly reports and regular consulting services can be included!
  • Budget Management - Spend what you want, measure what you spend, find out what you earn!

We can provide you with the relevant Paid Search Marketing (PPC) services that are tailored to your overall online business objectives.  Contact us today for your FREE Internet Business Analysis. 
866-462-7456


Video: Click Here To
See How PPC Works



Fast Facts

Overall, online advertising will continue to outpace the U.S. ad market as a whole. Borrell says local online ad spending will gain 14% in 2011, to $51.9 billion from $45.6 billion this year. Targeted display advertising is expected to see a 60% increase to $10.9 billion overall.

According to a Nielsen study released August 1, 27% of all purchasers of smartphones in the past 6 months bought an Android phone, up from 17% in a poll from the year’s first quarter. The Android OS jumped to 14% of overall smartphone share, just behind Windows Mobile at 15%. Apple dropped from 27% to 23% of new smartphone sales, but kept its 28% second-place position in the total smartphone user base.

The report is probably most troubling for Blackberry, which while still first overall in total smartphone users and new sales, has seen a steady decline in its share of new purchasers, from 45% a year ago to 33% in the recent quarter. Only 42% of Blackberry owners say that they want to purchase a Blackberry next, with a full 50% leaning towards either an iPhone or Android.

Social media users 50 and older are now the fastest-growing demographic among Internet users, a recent Pew study showed.

In the last year,  among 50-plus Internet users nearly doubled -- from 25 percent to 47 percent, according to the Pew study. That's compared with an increase of 10 percentage points among Internet users 18-29 years old, whose membership level is now at 86 percent.September 24, 2010 By Mark W. Smith