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What We Do

Deliver Consistent Results. We are trained and certified experts to provide Managed Internet Marketing Solutions to help you take your online business to the next level. We concentrate on your Return on Investment in using the Internet

Conversion Architecture

 Effectively applying Website Conversion Architecture™ to your website is the key to achieving online business success! Traffic alone is not enough though.  High Ranking is also not enough. 
 
At the end of the day…….All that matters is CONVERSION.

A website with effective conversion architecture must clearly communicate a Value Proposition.  What makes them unique. Studies show that a new website visitor will give a site 10 seconds to answer the following 3 questions.
  • Does this Website Have what I Want or Need?
  • Am I in the Right Place?
  • What do I need to do Next!

So how does Conversion Architecture work?

Bloodhound must be able to follow the “scent” of its prey otherwise they get distracted and lose interest.  It is the same with a website visitor. You don’t want them to get distracted and lose interest in your website.

The guiding philosophy of Website Conversion Architecture™ is to lead the visitor down a sales funnel trail that is peppered with a “scent” of related images and terms.  Your messaging must targeted to a specific customer profile ending with a compelling call to action. This is where the a conversion event is placed.

A Conversion event can be any of the following:
  • phone call
  • form submission
  • download a report
  • request a quote
  • product purchase

Our Internet Marketing Consultants will analyze your target customers to create profiles based on their behavior and objectives. Once these have been identified, we will use these factors in the layout, design and content of your website.

Your goal is to ensure that every element on your website supports your “Value Proposition” and motivates visitors on your site to take actions that lead to your desired website conversion result.

Conversion architecture pulls each click on your site closer to a desired event. Every click on your site should help the visitor build confidence in your company until they reach the final click where they are comfortable in becoming a customer or becoming a lead.

We consider your website an integral marketing channel for your business and it's conversion architecture is a critical element for achieving ROI.  We’ll monitor and measure your conversions to ensure that your efforts are driving results to your bottom line.

Contact us today for a Free Internet Business Analysis to learn how to convert your visitors into customers! Call us at 866-462-7456

Fast Facts
Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. -Source eMarketer, Dec 2008
Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. - Source eMarketer, Dec 2008.
Total US Internet ad spending will increase $24.7 billion in 2009, an 8.9% growth rate.
- Source eMarketer, Dec 2008
In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.
- Source eMarketer, Dec 2008
Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings.
- Source eMarketer, Dec 2008