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SocialMediaMarketing
Social Media is not Going Away - It is Here to Stay
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Social Media Marketing - Join the Conversation
Social media marketing has changed the way people use the internet, and how companies market themselves and serve customers.
#1 rule in Social Media……CONSUMERS RULE
Individuals now decide what content is worth sharing, discussing, rating, downloading, joining. It is word of mouth advertising on steroids.
Definitions
- Web 2.0 refers to the 2nd generation of the Internet experience that has resulted in people collaborating, interacting and sharing information.
- Social Media refers to the websites that have emerged during the Web 2.0 era that allow this collaboration and sharing. It’s simply refers web sites using technology that encourages and allows user-generated content, user participation and interaction.
Examples of such sites are Amazon’s comment and book rating system. Facebook, LinkedIn, Twitter, YouTube, Blogging, Delicious, Flikr and Forums.
Going Social? Make sure you have the Right Social Media Marketing Plan
More companies have decided to invest in social media marketing than most other marketing efforts but unless you know what you are doing, you’re liable to waste a great deal of time and money.
A recent study actually indicated that most companies fail at their 1st Social Media marketing efforts and that hurts when resources are limited during a difficult economy. Don’t panic!
We can help you minimize the risks if you are ready and committed to jumping into the social online space. Our Social Media marketing services include:
- Developing a strategy to stake your position in the social networking world
- Evaluating, Setting and getting you started on promoting your company using social media platforms such as Facebook, LinkedIn and Twitter strategy so your business can prospect, build trust and credibility with your target market and existing network.
- Creating and managing article marketing, press release and social blogging campaigns
- Creating and managing video strategies to use on YouTube and other video sharing sites to build brand exposure and website traffic.
Social Media Marketing ROI Can Cut Across Your Whole Organization
Your thinking may not be broad enough when you're considering the role of social media to augment functions within your organization. While marketing is an obvious fit, don't overlook the value that social media brings to other business processes:
- Social Media & Human Resources: Social media boosts a company's brand online, therefore attracting more job candidates, and if social media use by employees is encouraged (such as corporate blogging, running company Facebook group), and staff is happier and tend to stay longer.
Key Performance Indicators: Reduced employee turnover, lower hiring and training costs, lower costs for job advertising.
- Social Media & Customer Service: Social media means open lines of communication between consumer and company, so customer problems and needs can be addressed in a real-time, transparent environment. The result is accountability and trust by consumers.
Key Performance Indicators: Less customer churn, lower customer acquisition costs, higher customer conversion rates.
- Social Media & PR/Media Relations: Social media is used more and more by mainstream journalists, as well as citizen journalists/bloggers, for spreading the news and views of a company with easy dissemination of photos, videos, and links.
Key Performance Indicators:
Higher profile means more business leads, more sales per customer. Corporate Communications and Shareholder Relations: Social media allows a company to keep close tabs on what the public at large, as well as investors, competitors, and consumer groups are saying about it. Online reputation management andcrisis, aversion/management are two more benefits of a social media strategy.
In every one of these Social Media Marketing scenarios, in order to result in increased revenue and profit, careful analysis is critical in developing and implementing your strategic social media program. Contact us today for your FREE Internet Business Analysis.
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